A high end line of Italian food products


Our client was tired of their old name and packaging. Once "Bella Cucina", their brand looked unprofessional, low end, and generic — even though their products were the real deal.

We stepped in to first assess their current brand, what was and was not working, and decided on a path to move onward and upward.

We were challenged with rebranding their whole look — from their name, logo, and color palette to their voice, packaging, and website.

Summary + Credit

After research, sketches, illustrator file after illustrator file, we landed on a name, aesthetic, color palette, and packing that the new IBAL team loved and adored.

We took their cliché and outdated brand from a product line that got lost in the masses to one that is top shelf quality and rises above the rest.

Live project